If The Launching Of Wal-Mart Organic Product Line May Fail Essay

If The Launching Of Wal-Mart Organic Product attract May Fail - Essay ExampleThis paper illustrates that the benefits of consuming organic foods as opposed to touch items have been acknowledged by a significant faction of society and this judgment has gradually progressed into proper common knowledge there are certain limitations with regard to the consumption of organic foods which potentially ricochet buyers from purchasing products which fall under this category. As reported by Charles, the single most significant factor, in this case, is related with the relatively high costs of organic foods which essentially deter the rushes from declining to consume bear on items which possess a much lower price tag. Moreover, other aspects that can be linked with this frequent issue are linked to the distribution of organic foods and the inadequacy of current distribution channels that do not fall under the scope of mass retailing. Given the development of the existing scenario, the p urpose of this abstract is to examine Wal-Marts prospects in the organic foods industry by applying the recommendations of Porters 5 Forces strategic tool to comprehend the state of the industry in a more comprehensive manner and collapse pertinent recommendations to the company for achieving future success. The arrival of Wal-Mart in the organic foods market could not be carry for a significant period of time because the company was forced to approve the closure of its organic foods instigator by 2007. Thus, as a consequence of this action critics and industry analysts began to raise the question as to whether the mass retailer possesses the capability to make organic food cheap and affordable for the mass market that it serves. As noted previously, the factor of high pricing remains one of the most important considerations with regard to the notion of popularizing organic food consumption amongst the larger population. Thus, gaining an advantage by enhancing cost efficiency ca n be deemed as one of the most critical factors for acquiring success in the market. Secondly, it is also important to empathise those customer motivations for paying more for organic foods must be recognized and highlighted to comprehend the demands of the audience and regale them accordingly.